links: this went thru my mind

Advertising, Big Data, duplicity, Facebook & privacy: With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

“Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network. Now it is going to take those targeted ads to the rest of the Internet … On Monday [this past], Facebook will roll out a rebuilt ad platform, called Atlas, that will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps.”

Brain, reading, reflection & thinking skills: Your Paper Brain and Your Kindle Brain aren’t the Same Thing [essential reading, not skimming]

“Neuroscience, in fact, has revealed that humans use different parts of the brain when reading from a piece of paper or from a screen. So the more you read on screens, the more your mind shifts towards ‘non-linear’ reading — a practice that involves things like skimming a screen or having your eyes dart around a web page. ‘They call it a ‘bi-literate’ brain,’ Zoromodi says. ‘The problem is that many of us have adapted to reading online just too well. And if you don’t use the deep reading part of your brain, you lose the deep reading part of your brain.'”

Distraction, education, learning, multi-tasking, & technology: Why a Leading Professor of New Media Just Banned Technology Use in Class

“I teach theory and practice of social media at New York University, and am an advocate and activist for the free culture movement, so I’m a pretty unlikely candidate for Internet censor. But I have just asked the students in my fall seminar to refrain from using laptops, tablets, and phones in class.”

E-mail, productivity & work flow: 9 Rules For Emailing From Google Exec Eric Schmidt

“In a new book out this week chock full of Google-flavored business wisdom, How Google Works, Google executive chairman and former CEO Eric Schmidt and former Senior Vice President of Products Jonathan Rosenberg share nine insightful rules for emailing … like a professional.”

Exercise, peace, stress & worry: Best To Not Sweat The Small Stuff, Because It Could Kill You

“… it’s not the stress from major life events like divorce, illness and job loss trickled down to everyday life that gets you; it’s how you react to the smaller, everyday stress. The most stressed-out people have the highest risk of premature death, according to one study that followed 1,293 men for years. ‘People who always perceived their daily life to be over-the-top stressful were three times more likely to die over the period of study than people who rolled with the punches and didn’t find daily life very stressful,’ according to Carolyn Aldwin.”